Cutter Eclipse

Role:
Lead Creative Producer collaborating with Art Director, Creative Director, Graphic Designer, Photographer and Retoucher, and partnering with a network of lifestyle content creators to bring the product to life digitally.

Project Purpose:
The launch of the Cutter Eclipse Zone device created a strategic opportunity to strengthen Cutter’s leadership in outdoor protection by introducing a modern, rechargeable repellent solution with a 10-foot protection zone and fast, invisible coverage. This initiative focused on elevating brand relevance, driving product awareness, and positioning Eclipse Zone as a premium, lifestyle-driven innovation within the outdoor repellents category.

Deliverables:
A curated library of lifestyle-driven photo and video assets produced in partnership with select content creators. By shipping product and a strategic creative brief directly to creators, we captured authentic, real-world usage without the need for on-location production. Assets were optimized for retail, social, and digital channels, strengthening the Eclipse Zone launch narrative and enhancing brand relevance across key consumer touchpoints.