Fetch Credit Card x
American Express

Role
Lead Creative Producer collaborating closely with Art Director, Creative Director, Product Design, UX/UI teams, Graphic Designer, Photographer and Retouching to execute the visual and content strategy for the card launch.

Project Purpose
The launch of the Fetch X American Express® Card represents a major expansion of Fetch’s value proposition by enabling users to earn even more points on their everyday purchases. Designed to strengthen brand loyalty and deepen engagement, the card offers accelerated rewards across grocery, retail, and all other spend categories- positioning it as a high-value financial product within the Fetch ecosystem. This initiative required a premium, strategically crafted content approach to elevate card perception, drive awareness, and support a high-impact market debut.

Deliverables:
A cohesive library of premium launch content built to strengthen brand perception and clearly communicate the card’s earning power. Assets were deployed across digital, social, and in-app surfaces, enabling Fetch to deliver a unified, compelling narrative and accelerate adoption during the early launch window.