Role:
Program Brand Manager leading brand strategy, integrated marketing, and cross-functional campaign execution for Fetchtopia, Fetch’s flagship in-app shopping event and media program. Directed brand positioning, campaign messaging, and marketing surround strategy across in-app experiences, paid media, lifecycle marketing, social, and partner activations while aligning Brand Experience, Product, Growth, Sales, and Operations teams to deliver a cohesive, high-impact campaign launch.

Project Purpose:
Fetch launched Fetchtopia Q2’26 to drive user engagement, partner revenue, and brand visibility through a large-scale, multi-channel campaign experience spanning in-app merchandising, paid media, social, email, and push communications. The initiative was designed to create a highly engaging consumer experience while strengthening partner participation and elevating the Fetchtopia brand across all customer touchpoints.

Deliverables:
A fully integrated campaign experience designed to elevate the Fetchtopia brand and drive platform engagement across digital touchpoints.

• Paid Ads + CTV

• App icon & Splash Screen

• Comms Program (Push, Email, Mobile inbox)

• In-App Media

Results:
Generated $31.6M in total campaign revenue, including $2M in media and inclusion fee revenue, with participation from 60+ partners and 650+ offers. Reached 9.5M users and generated 430M impressions while increasing offer impressions by 59% week-over-week, active likers by 26%, and impressed redemptions by 54%. The campaign also drove 355K push opens, 150K+ email clicks, a 167% increase in CTR, and achieved a 77% renewal rate from previous Fetchtopia partners.