Festival Foods X Let’s Summer

Role:
Production Coordinator supporting cross-functional creative, production, and on-set teams to ensure smooth execution across all phases of the shoot.

Project Purpose:
Festival Foods launched its “Let’s Summer” campaign to promote seasonal cookout products and inspire shoppers during peak summer grocery moments. The goal was to showcase fresh, vibrant, summer-forward offerings—grilling items, prepared foods, produce, and outdoor-entertaining essentials—through an upbeat, family-friendly creative approach that captured the spirit of real summer gatherings.

Deliverables:
A high-energy :30 broadcast spot anchored in fresh food storytelling, dynamic grilling scenes, and authentic summer lifestyle moments. The production highlighted key summer products, colorful tabletop spreads, and in-motion cookout action. As Production Coordinator, responsibilities included managing logistics, schedules, product organization, crew communication, and on-set flow to ensure a smooth, efficient production and timely delivery of the final broadcast-ready commercial.