Good ‘n’ Tasty
Product Launch

Role
Lead Creative Producer, Casting Director and set builder  partnering with cross-functional creative leadership—including Art Direction, Creative Direction, Product Design, Photographer and retoucher.

Project Purpose
Spectrum Brands’ entry into the cat chew category with Good ‘n’ Tasty required a strategically crafted launch to build rapid awareness and leverage the equity of the sister brand, Good ‘n’ Fun, while establishing a distinct brand presence. Featuring three long-lasting, interactive treats, the campaign aimed to introduce the new product line with strong differentiation and compelling storytelling to drive early consumer interest and category credibility.

Deliverables:
A curated suite of photo and video assets designed to highlight product benefits, showcase treat interaction, and support omnichannel launch needs across retail, digital, and social platforms. Partnering with expert celebrity cat trainer Trish Seifried enabled efficient, controlled capture of interactive moments that elevated product storytelling and strengthened campaign effectiveness.